Client: Software Company

Results:Tested marketing materials with business executives to determine effectiveness for a new product launch.

Client: Realty and Vacation Rental Company Based in South Florida

Results: Conducted research to develop a new prospect database.

Client: $13 Million Software and Services Company

Results: Conducted market intelligence work to support the marketing of one of the company's software product to a new target industry. This included researching and locating potential leads, developing/conducting surveys, research/analysis and the development of a prospect database.

Client: $13 Million Software and Services Company Based in the Midwest

Results: Conducted market intelligence work to support the introduction of a new software product. This included developing/conducting surveys, phone interviews, competitive positioning, research/analysis and the development of a prospect database.

Client: Software Company

Results:Managed the development of a competitive analysis program. We developed a list of product competitors and evaluated them in relation to the client’s soon to be released product. The project included an evaluation of their current internet presence, marketing collateral, product characteristics, and overall positioning in the marketplace.