Today, integrating marketing into an organization’s market entry and expansion strategy has become an imperative.
In this modern era, marketing transcends mere sales and advertising—it encompasses an array of crucial components such as distribution, branding, the creation of cutting-edge content for websites and social media platforms, enhancing customer experiences, rigorous research, and meticulous segmentation.
Our collaborative approach involves assisting clients in navigating this dynamic and rapidly evolving landscape, enabling them to extract optimal value from their marketing endeavors.
- Marketing Planning
- Content Creation
- Public/Media Relations
- Business Development
- Marketing/Social Media Training
- Fully Integrated Marketing Support
- Managed Services
Results: Assisted in the launch of a new product to provide an education certification product for retailers and suppliers of retailers. This included collateral material, press materials, website content, print ad content, an internal announcement and a trade show announcing the new product. This was all done during a 3 month timeframe.
Results: Developed the overall concept, store design, business and marketing plans, and graphic identity. We then managed the entire integrated marketing function which included advertising, collateral development, direct mail, public relations, and event management. Some of the events included personal appearances by celebrity chefs such as Julia Child. As a result of the media program the store had multiple mentions and feature articles in such media as: InStyle Magazine, Bon Appetit, Food & Wine as well, Chicago Tribune, and Chicago-based television.
Client: Property Management Company
Results: Developed the client’s overall go-to-market strategy, created their brand and designed their website. We also worked to help identify channels for lead and prospect generation, and developed new collateral material to support this effort.
Results: We were involved in the creation of the Account Based Marketing Program for the overall company. We were then asked to take the concept and design and execute Account Based and Pursuit Marketing for their Financial Services Line of Business resulting in the creation of new relationships and expansion of existing relationships.
Client: Technology Company – Social Selling Program
Results: We created a social selling program including executive training in LinkedIn and ongoing content posting resulting in net new relationships and new business.